Social media has become a pivotal tool in how patients choose healthcare providers. From discovering new practices to evaluating reviews and engaging with providers, social platforms influence patient decisions at...
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The Role of Social Media in Patient Decision-Making

How to Make Your Medical Practice Easy to Find Online
Patients search for healthcare providers online before booking appointments. If your medical practice is hard to find, you lose potential patients to competitors. A strong online presence ensures your practice...

What Patients Look for Online Before Choosing a Practice
When patients need care, their search often begins online. Your practice’s digital presence isn’t just an afterthought—it’s a critical factor in whether patients choose you or a competitor. But what...

Urgent Care Marketing in 2025: Proven Strategies to Attract Patients
The urgent care industry continues to expand, meeting the needs of a rapidly evolving healthcare landscape. As of 2023, there were approximately 14,382 urgent care centers operating in the United...

The Biggest Marketing Myths Medical Practices Still Believe
Marketing is essential for growing your medical practice, but misconceptions about what works (and what doesn’t) often hold practice managers and owners back from making the most of their efforts....

Is My Practice Too Small for Consistent Marketing?
For smaller medical practices, marketing can feel like a daunting task. You might wonder if it’s worth the time, effort, or budget. After all, larger practices with more resources dominate...