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How to Double the Likelihood Your Medical Practice is Chosen

How to Double the Likelihood Your Medical Practice is Chosen

Medical practice managers who believe that brand awareness isn't important are making a costly mistake. The ones who recognize that brand awareness matters will gain the competitive advantage. The ones...

Google is the New Yellow Pages. Time to Think Differently

Google is the New Yellow Pages. Time to Think Differently

Investing the bulk of your marketing dollars in Google is the modern-day equivalent of buying a big expensive ad in the Yellow Pages. Look at the data. Only 2 in...

How to Double the Likelihood Your Brand is Purchased

How to Double the Likelihood Your Brand is Purchased

Business owners who believe that brand awareness doesn’t matter are making a costly mistake. The ones who do believe it matters will gain the competitive advantage. The ones who don’t...

Experts are Afraid to Discuss These Problems with SEO

Experts are Afraid to Discuss These Problems with SEO

The main problem with search engine optimization (SEO) is that the big gains many companies were used to getting in the past are difficult to replicate in the present. This...

2021 Healthcare Marketing Techniques Based On Your Brand’s Strength

2021 Healthcare Marketing Techniques Based On Your Brand’s Strength

Because medical marketing is an ongoing process requiring constant oversight and diligence, using the right tools to measure and adjust the effectiveness of your healthcare marketing plan is crucial to...

Marketing Trends for Urgent Care in 2021

Marketing Trends for Urgent Care in 2021

According to Business Insider, more than 8,000 urgent care clinics operate in the United States. Nearly 30 percent of all primary visits across the country are to urgent care providers,...