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Why Brand Building is Important

Why Brand Building is Important

If brand building is the key to long term value creation, then why do some marketing leaders focus mostly on sales activation campaigns? It’s because they can bet their paychecks...

How to Measure and Improve Marketing Effectiveness

How to Measure and Improve Marketing Effectiveness

John Wanamaker, founder of the country’s first department store, Wanamaker’s, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If...

Business cost reduction: A force multiplier

Business cost reduction: A force multiplier

In military language, a force multiplier is the term used when a factor enables a force to work more effectively and more efficiently. We want you to think about how...

How to read an ATT phone bill

How to read an ATT phone bill

Much like merchant services fees, invoices for telecommunications services can be difficult to understand. Here are some quick tips on how to read your ATT phone bill or conduct an...

Put the Brakes on Telecom Fees

Put the Brakes on Telecom Fees

The clever tactics some telecom companies use to disguise fees never cease to amaze us. It’s not that telecom carriers are doing something illegal (they are entitled to charge certain...

73 cost cutting ideas for business cost reduction

73 cost cutting ideas for business cost reduction

Business cost reduction is a force multiplier on your cash flow. If you don’t know where to begin cutting costs, we’ve compiled a list of 73 cost cutting ideas to...

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