Latest Healthcare Marketing Insights

Open enrollment is a massive opportunity for your medical group to gain market share because many health insurance plans require consumers to choose a Primary Care Physician at the time...

Medical groups across the industry are looking to stay ahead of the curve, navigating these challenging times under stay-at-home orders and the worldwide coronavirus health crisis -- and it's no...

Healthcare is more competitive than ever, and medical groups face unique challenges in attracting new patients, building a strong reputation, and staying ahead of evolving digital trends. In this dynamic...

Building a strong brand is essential for healthcare organizations to establish trust, differentiate themselves, and foster patient loyalty. Effective branding enhances recognition, recall, and influences the patient decision journey. Why...

John Wanamaker, founder of the country’s first department store, Wanamaker’s, once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If...