Simple Business Solutions Blog

A smart business owner always strives to reduce expenses whenever and wherever possible. Insurance is no exception to this. Too many business owners pay their insurance premiums every month without considering if there’s an option to lower their premiums. Consider these steps when trying to maximize your coverage and minimize your premiums. 

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Last week’s article identified ways to measure marketing effectiveness. Now that you are measuring marketing effectiveness, what do you do about tactics that underperform? Answer these four questions to see if you can improve effectiveness before eliminating them from your marketing plan. 

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Department store pioneer John Wanamaker once said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If you feel as perplexed by how to measure the effectiveness of your marketing efforts as the father of modern advertising once was, then read on to learn how to measure the effectiveness of your marketing tactics. 

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Business cost reduction is a force multiplier on your cash flow. If you don’t know where to begin cutting costs, I’ve compiled a list of 73 cost cutting ideas to help you reduce expenses and improve profitability. But first, let’s look at three common business mistakes you must avoid. 

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If you’re a freelance writer, blogger, business owner or website builder, chances are you’ve heard two phrases over and over again: “SEO” and “conversion optimization.” While you probably won’t get very far in your field without understanding these two basic concepts, you may not know what either one means. In the ever-changing Internet and computer world, it’s tough to stay on top of trends even if your career depends on it. 

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After much hard work (and far too much espresso) the new Simple Business Solutions website has been launched! Explore the website and see how we help businesses cut costs, increase sales, and differentiate from competitors. 

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