Simple Business Solutions Blog

You’ve read my latest posts, Social Media: Is It Worth the Time and Effort? and Social Media: Is It Really Better than Traditional Marketing? You’ve answered all the important questions and have determined that the use of social media is a good fit with your current marketing plan. Now, let’s explore four powerful ways to use social media in business: 

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Time is money. You’ve heard the expression. Ben Franklin used the phrase in his Advice to a Young Tradesman, Written by an Old One (1798). “Time is money” refers to the concept of opportunity cost: “The cost of an alternative that must be forgone in order to pursue a certain action. Put another way, the benefits you could have received by taking an alternative action.” -- Investopedia.com 

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On several occasions I’ve had clients tell me, “I need to be on Facebook” or “I need to start tweeting.” I ask, “Why?” They often respond with a befuddled, “What do you mean, why?” 

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I often hear people say that they don’t have time to blog or that they feel it is a waste of time. Here is some compelling research that makes the business case for business blogging. A properly defined editorial calendar and a consistent effort can bear much fruit.  

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You’ve seen them. Those black boxes on magazine pages, billboards and products that look like descending aliens from the old school arcade game Space Invaders. Though QR Codes are not space invaders, they have quickly invaded the marketplace as an effective tool to help consumers find what they are looking for. 

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Last week’s article identified ways to measure marketing effectiveness. Now that you are measuring marketing effectiveness, what do you do about tactics that underperform? Answer these four questions to see if you can improve effectiveness before eliminating them from your marketing plan. 

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