Simple Business Solutions Blog
The following case study demonstrates the power of collecting client insight. By working with Simple Business Solutions, this company gained insight into customer perceptions; they learned how and why customers and prospects make buying decisions. The results achieved are listed below.
This is an insightful article about the Consumer Decision Journey from the December 2010 issue of Harvard Business Review.
Your brand is built or tarnished through every aspect of the customer experience delivered by your business. In other words, the attributes of your brand are defined by customer perception. If you desire to position yourself as the low cost leader, yet customers perceive you to be expensive, you have a serious positioning problem. Either you don't understand the frame of reference that your customers use, you aren't correctly communicating how your product or service is the lowest cost, your competitor research failed to account for competitive alternatives against which your customers compare your product or service, or you are targeting the wrong type of customers (those that don't perceive the value in your offer).