01
Sep
2011
Simple Business Solutions Blog
The following case study demonstrates the power of collecting client insight. By working with Simple Business Solutions, this company gained insight into customer perceptions; they learned how and why customers and prospects make buying decisions. The results achieved are listed below. 10
Apr
2011
When asked how well they know their competition, most business owners respond by naming direct competitors. Knowing your direct competitors is important, but it's not enough. Your direct competitors do not represent the entire competitive landscape facing your business, service or product. A myriad of other dangerous competitors are lurking out there. To succeed in the long term, you must identify, analyze, then differentiate from them.
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