04
May
2012
You’ve seen them. Those black boxes on magazine pages, billboards and products that look like descending aliens from the old school arcade game Space Invaders. Though QR Codes are not space invaders, they have quickly invaded the marketplace as an effective tool to help consumers find what they are looking for.
25
Apr
2012
Last week’s article identified ways to measure marketing effectiveness. Now that you are measuring marketing effectiveness, what do you do about tactics that underperform? Answer these four questions to see if you can improve effectiveness before eliminating them from your marketing plan.
13
Sep
2011
03
Jun
2011
This is an insightful article about the Consumer Decision Journey from the December 2010 issue of Harvard Business Review.
10
Apr
2011
When asked how well they know their competition, most business owners respond by naming direct competitors. Knowing your direct competitors is important, but it's not enough. Your direct competitors do not represent the entire competitive landscape facing your business, service or product. A myriad of other dangerous competitors are lurking out there. To succeed in the long term, you must identify, analyze, then differentiate from them.
18
Mar
2011
Simple Business Solutions' strategic marketing methodology has helped local businesses and others across the western U.S. dramatically increase revenue. By auditing the effectiveness of current marketing efforts, developing an integrated marketing plan, then measuring and maximizing results, Simple has helped its clients achieve record growth during one of the worst economic periods in U.S. history.
Break free from the vicious cash flow crunch. Cut costs to repurpose cash flow for investment in profit generating activities that increase sales and cash flow.
read moreFind out why Simple's resources and prowess will help you win new customers, increase the purchasing frequency of existing customers and deepen customer loyalty.
read moreSimple Business Solutions
1348 Market Street, Suite 207
Redding, CA 96001
Because you want to maximize the return on your marketing investment, you must answer these three critical questions to determine whether your marketing strategy and tactics need a tune up.