Simple Business Solutions Blog

Mobile is big and it’s not done growing. According to IDC (International Data Corporation): 

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Yesterday I came across this update from the Pew Internet & American Life Project, which provides new data on smartphone ownership in the United States. The report states that 2/3 of young adults and those with income of $75,000+ own smartphones. This statistic made me pause and consider whether the time is right to develop a mobile marketing strategy. If this data makes you wonder the same, here are some questions you can answer to help you make the decision: 

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You’ve read my latest posts, Social Media: Is It Worth the Time and Effort? and Social Media: Is It Really Better than Traditional Marketing? You’ve answered all the important questions and have determined that the use of social media is a good fit with your current marketing plan. Now, let’s explore four powerful ways to use social media in business: 

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Time is money. You’ve heard the expression. Ben Franklin used the phrase in his Advice to a Young Tradesman, Written by an Old One (1798). “Time is money” refers to the concept of opportunity cost: “The cost of an alternative that must be forgone in order to pursue a certain action. Put another way, the benefits you could have received by taking an alternative action.” -- Investopedia.com 

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On several occasions I’ve had clients tell me, “I need to be on Facebook” or “I need to start tweeting.” I ask, “Why?” They often respond with a befuddled, “What do you mean, why?” 

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I often hear people say that they don’t have time to blog or that they feel it is a waste of time. Here is some compelling research that makes the business case for business blogging. A properly defined editorial calendar and a consistent effort can bear much fruit.  

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