13
Sep
2011
Simple Business Solutions Blog
Because you want to maximize the return on your marketing investment, you must answer these three critical questions to determine whether your marketing strategy and tactics need a tune up. 01
Sep
2011
The following case study demonstrates the power of collecting client insight. By working with Simple Business Solutions, this company gained insight into customer perceptions; they learned how and why customers and prospects make buying decisions. The results achieved are listed below. 03
Jun
2011
This is an insightful article about the Consumer Decision Journey from the December 2010 issue of Harvard Business Review.
10
Apr
2011
When asked how well they know their competition, most business owners respond by naming direct competitors. Knowing your direct competitors is important, but it's not enough. Your direct competitors do not represent the entire competitive landscape facing your business, service or product. A myriad of other dangerous competitors are lurking out there. To succeed in the long term, you must identify, analyze, then differentiate from them.
18
Mar
2011
Simple Business Solutions' strategic marketing methodology has helped local businesses and others across the western U.S. dramatically increase revenue. By auditing the effectiveness of current marketing efforts, developing an integrated marketing plan, then measuring and maximizing results, Simple has helped its clients achieve record growth during one of the worst economic periods in U.S. history.
16
Mar
2011
Your brand is built or tarnished through every aspect of the customer experience delivered by your business. In other words, the attributes of your brand are defined by customer perception. If you desire to position yourself as the low cost leader, yet customers perceive you to be expensive, you have a serious positioning problem. Either you don't understand the frame of reference that your customers use, you aren't correctly communicating how your product or service is the lowest cost, your competitor research failed to account for competitive alternatives against which your customers compare your product or service, or you are targeting the wrong type of customers (those that don't perceive the value in your offer).
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